Are you thinking about creating your own small business, but trying to work out exactly how your niche talent could make it amidst the bustling competition of those around you? In a world dominated by freelancers with skills and abilities that might seem a little daunting, it’s important to find a way to break into and stand out among the crowd.
With COVID-19’s continued impact promoting the importance of interaction in a digital landscape, your business needs to take on the learnings of the past year and adapt to suit.
So what strategies might you be able to employ to make you and your business jump out to your prospective clients and customers?
Build A Strong Brand & Carve Out Your Niche In The Market
As any good business planner will tell you, building your brand is an integral part of the business process. You want your brand to be memorable for the right reasons to set yourself apart from your competitors in the eyes of your customers.
Think hard about what you’re looking for in how you represent your services to the world (digitally, offline, word of mouth etc.), and what you can do to improve the reception of your services to your customer base.
Know precisely who you are targeting your business’s service to (who needs them) and research the best ways to appeal to them with your brand.
Plan Your Marketing Strategy Out Thoroughly
Even if most of your business conducted is offline, an online presence is still a recommended and often required aspect that you need to consider for your business.
It’s paramount that your business is represented in the right way and on the right social media platforms. You will want your customers to associate your brand with high-quality service and content and want to share with others what you create.
Producing insightful and shareable blog posts and newsletters to promote on your website and social media channels will reinforce your business’s authority in the industry.
Customers Are Key
Create for your customers a robust and positive experience that compels users to leave fantastic reviews and ratings for your services. This will give the added benefit of creating a level of trust that will prompt new customers/users to trust you.
This might be as simple as creating a bot that assists your customers with finding information on the website that they’re looking for, follow-up emails to promote additional content or to follow through on how they found the experience,,
You can also build customer loyalty and relationships further with rewards for purchasing or a service guarantee to help build trust with new users.
Planning for your business’s future can help you in the here and now. You can consult with us for professional business planning advice if you’d like assistance with promoting growth in your business.